Le Labo Fragrances
Le Labo Fragrances
At Le Labo Fragrances, I am Associate Design Director for Global Creative overseeing art direction for evergreen and lifestyle content used on organic and paid social platforms, brand.com, and paid social media activations. I also manage creative content for all digital projects associated with brand.com such as home page refreshes, content updates for landing pages and direct design development for new website templates.
Lifestyle Content
Creating and enriching lifestyle brand content to be used across global social media platforms to advance storytelling and creative powerful narratives and other things related to the brand and creative storytelling etc. in Le Labo’s signature unique documentary style.
Videography / Photography
Mélanie Rey
Art Direction
Matthew Ramirez
Production
Carrie Buell – Johnny Lombardi
Lighting
Pablo Espinoza
Styling
Nikki Pensabene
Post-Production
Duke Winn – Daniel Zambrano
The modular system allows for content blocks to be switched in and out of layouts to suit the featured content. Modules can be continually refreshed while design remains cohesive between layouts.
The templates allow the brand to communicate a wide variety of information in a digestible and clean format that never is visually overwhelming.
Art Direction: Evergreen Photography
I art directed evergreen photography to be used on the ILIA Beauty website for category banners.
This imagery was also posted on the ILIA Beauty Instagram feed and was the most highly engaged product content of the whole year, reaching several thousand likes equalling about 155.9% over regular metrics and gaining 293.9% more engagement than all other still brand imagery.
Photography
Ryan Thomas Murray
Lighting
Ryan Spencer
Styling
Angie Baney
Art Direction
Matthew Ramirez
Retouching
Moriah Zagaglia at Fauxcal
Digital Visualization
Alex Estrella
Black Friday/Cyber Monday 2023 Digital Campaign
I art directed CGI imagery and motion to be used for the Black Friday/Cyber Monday 2023 campaign. I collaborated closely with the Content Director at ILIA and the CGI artist, James Conkle, to provide detailed instruction on lighting, motion, and blocking direction for all assets.
This suite of visuals and video proved to be some of the most successful creative assets for a sale, aiding the e-commerce team in surpassing their sales goals for the Black Friday/Cyber Monday period by 24%.
